Get More Photography Clients with a Faster Portfolio Website
A faster website with Quantum can mean more appointments, more leads, and more paying clients for your photography business.
Make your Website Faster
When it comes to photography, your website is your portfolio. It is your gateway to reaching new customers, often being the first port of call for new customers and the best way for them to engage with your services.
However, without the right software behind you, your website could actually be putting potential customers off. We live in a connected world, and in this age of social media and instant gratification, customer expectations mean that they now demand fast response times. That means if your photography website takes too long to load and customers are not able to see what they are seeking, they will quickly leave your site and visit one of a competitor.
It takes just fifty milliseconds, or 0.05 of a second, for a customer to decide if they want to stay on your website, so it is crucial that your site not only looks good but is able to load swiftly. However, uploading your portfolio of images can cause the site to slow down, so working with the right partners is vital to ensuring your success.
Six key facts you need to know
There can be no denying that a fast website is crucial to your photography business, but changing your website can be a daunting task. However, a recent study by Imagely revealed six key facts about how a slow website can reduce your sales:
Losing repeat business
Although a slow website can reduce the chances of you attracting new customers, it can also reduce the chances of enjoying repeat customers. 79% of customers have said that a slow website and a poor load performance will make them less likely to purchase from that website again.
That means that if your photography business operates an e-commerce site and you sell your prints, you will be losing the opportunity for repeat customers.
Not converting mobile customers
Estimates suggest that we are never more than an arm’s length from our smartphones. As technology increases, accessing the internet has never been easier, and an increasing number of people are now shopping and browsing solely through their mobile. However, this has led to a demand for faster load times.
64% of smartphone users expect a page to load in just four seconds, and if it fails to do so, they will head back to the search engine and find another alternative.
Poor customer experience
Although the overall quality of your images is crucial, running a photography business is all about customer relations. Part of keeping your customers satisfied is ensuring that they are able to find what they want from your website.
This is crucial, and almost half of those surveyed said they expect a website to load within two seconds while browsing through their desktop, and failure to do so would leave them dissatisfied.
Faster websites can help you to convert more business, and just a one-second improvement can completely transform your photography business. Say, for example, that you make $500 a day through selling your photos through your website, by improving your site’s load speed by just one second, you will see your profits increase by $35 a day!
Increase your website views
That one-second improvement will not only give your profits a boost, but it can also significantly increase the amount of traffic that your website receives. A one-second delay in the speed that your site loads at will see you lose up to 11% of your page views.
Not only will your views decrease, but your conversions will decrease along with it too. That same one-second delay will see a 7% reduction in new customers.
Why You Need a Faster Portfolio
Although there is no set speed that your website needs to be, the faster your pages are able to load, the greater your success will be. Thanks to high-speed Wi-Fi, 4G, and 5G, we are able to find the answer to any questions that we might have in a matter of milliseconds through a few clicks on our smartphones.
This has meant that as website users become more accustomed to faster speeds, a slower website appears considerably more noticeable. As the previous statistics have shown, a faster website is able to significantly increase customer satisfaction, boost repeat sales, and increase your conversion rates of new clients.
The faster your website is, the better your site will rank on search engines such as Google. Although Search Engine Optimization (SEO) is based upon a number of different factors, one of the most significant is the speed that your site loads.
Over 70% of search engine users do not go past the opening page, so platforms like Google place a high value on fast load speeds to ensure that its users are able to enjoy the best experience possible. That means the faster your photography website loads, the more you will be rewarded by search engines and the higher your visibility.
Make your Phtoography Website Faster with Quantum
Here at Quantum, we understand just how important a fast website is to your small business. It is the first impression they will have of your company, so you naturally want it to be as impressive as possible, and that means having fast load times that customers expect.
We provide customers with a unique and powerful preloading service that can truly transform the experience visitors to your website have. Our automated system will preload your content through automated machine learning, maximize your site's performance, and ensure much faster loading.
Quantum will keep working and analyzing too, meaning as your small business grows, your website will be able to adapt its speeds to meet consumer demand. So if you want to ensure your small business is able to stand out from the crowd and you want a powerful site that keeps customers engaged,get in touchwith our friendly team today and discover the benefits of having a faster website with Quantum.